“We’re not interested in the pageview or SEO games; for us, it’s about reaching and really engaging a relatively small group of passionate people” — Matt Frampton, Director Comercial, Pitchfork.
(Source: digiday.com)
“The internet is and will always be an immersive, interactive and communal platform. Many publishers continue
to treat it like the old
two-dimensional medium.”
— Om Malik, baranda de GigaOm.
(Source: gigaom.com)
“I believe that the survival of our business is predicated on one thing: the ability for me to publish a sufficient amount of relevant, unique content that the consumer can’t get anywhere else.” — Jim Moroney, Publisher, The Dallas Morning News.
(Source: niemanlab.org)
“Journalists don’t like to be accountabilitized; once they’ve written something, they don’t want to un-write it; they’ll commit atrocities of logic to defend their work; they’ll grovel to downgrade a retraction to a correction to a clarification to nothing; and they’ll do it all with righteous conviction. That’s why they need editors.” — Erik Wemple, al seu blog sobre mèdia de The Washington Post.
(Source: Washington Post)
“Merely repeating an apology
and stressing one’s sincerity
is not a ticket back to play
on the journalism field.”
— Sharon Waxman, columnista a The Wrap.
(Source: poynter.org)
“Trust is the coin of our realm. We trust that the people we interview are being straight with us. We trust that our confidential sources are decent folks. We trust that our reporters went to the places they say they went, and spoke with the people they say they met. Naturally, trust doesn’t mean blind faith. Trust but verify, as Ronald Reagan said in a different context. But generally speaking, we are no different from anyone else on this planet: We accept that the people we deal with, and work with, are honorable.” — Clyde Haberman es jubila desprès de 36 anys a The New York Times.
(Source: The New York Times)
“Marketers have to justify every cent of what [they’re] spending. Our job is to provide the tools and information to justify that decision for running a campaign with the FT rather than anyone else.” — John Ridding, CEO, Financial Times
(Source: Mashable)
“Last month, 32% of my traffic came from mobile. A year ago it was 20% and a year from now it will be 50%” — Raju Narisetti, Director de l’àrea digital de The Wall Street Journal, al febrer de… 2012.
(Source: cjr.org)
“When you’re picking up a newspaper you’re picking up a product of not just individuals, but an institution, with a past, present and hopefully a future. And the institutional integrity is all tied up in it.” — Gene Roberts, ex director del Philadephia Inquirer (1972-1990) i Sotsdirector de The New York Times (1994-1997).
(Source: ajr.org)
“There was this illusion pre-Twitter that news wasn’t messy.” — Ben Smith, Director de Continguts, BuzzFeed.
(Source: The Atlantic)
“Only the editor must be held accountable for the contents’ quality and credibility — which contribute to the commercial worthiness of the media. […] Editors should be shielded from the business pressure. […] Independence will become increasingly scarce.” — Frédéric Filloux a Monday Note.
(Source: mondaynote.com)
“To say that the ad model is going to win over the pay model is foolish. I think the solution will be multiple revenue streams, it will be how experimental, how creative you are in seeking out those revenue streams… we must try everything.” — Justin Smith, President, Atlantic Media.
(Source: paidcontent.org)
“I never lose my temper at a person. I lose my temper at walls” — Dean Baquet, director adjunt de The New York Times, recordant el dia que va travessar una paret d’un cop de puny perquè no havíen posat en portada una notícia de l’oficina de Washington DC (ell n’era el cap).
(Source: politico.com)
“You can’t create business success — getting readers to pay a dollar a day for all-access — if you’re not meaningfully part of the community.” — Aaron Kushner, Publisher [~Director General], Orange County Register, sobre el model de negoci del seu diari a la patronal NAA.
(Source: niemanlab.org)
“All publishers, as they work toward their mainly digital businesses ten years in the future, will focus on two big expenses: content creation and commerce development, including but not restricted to advertising. The big challenge for the legacy news companies, broadcasters included, is how much they can move to that kind of cost structure in the interim.” — Ken Doctor, periodista, analista a Outsell.
(Source: niemanlab.org)