“MENOS Web First, Twitter First y Soportes First
y MÁS audience first.”
— Pablo Mancini, gerent de serveis digitals, Grupo Clarín.
(Source: twitter.com)
“There’s no such thing as information overload — only filter failure.” — Clay Shirky, profe a NYU.
“Information overload […] it either works for us or against us and it is our choice as to which way the stream flows. To be clear, information overload is a symptom of over consumption and the inability to refine online experiences based on interest and importance. Is a symptom of our desire to not focus on what’s important.” — Brian Solís, director d’Altimeter, a ‘The Fallacy of Information Overload’.
(Source: briansolis.com)
“Curriculum reform needs to be more than dissolving print and broadcast silos. It should redefine journalism an intellectual activity in its own right: call it the art of critical inquiry and real-time high-impact exposition and analysis. If you teach it as a skill, it becomes nothing more than a skill. Teach journalism
as the most exciting profession of this century, and it becomes that.”
— Eric Newton, conseller del President de la Knight Foundation, en un discurs a profes de periodisme.
“If you don’t start to charge consumers, then you can’t learn how consumers respond to pricing. Once you start pricing, you can start learning, and adjust.” — Ken Doctor, Wired.
(Source: Wired)
“Take all the ABC [OJD] numbers you want and tell the world, “We have astounding reach” — but if the audience can’t be monetized both with advertising and significant new circulation revenues, the numbers will be meaningless.” — Ken Doctor, gurú egregi, a Wired.
(Source: Wired)
“No longer is it enough to sell advertising slots; we also have to help clients earn consideration and help them make use of their own digital assets through media. We believe that is a good place for our industry to help them invest in our journalism.” — Andrew Rashbass, CEO, The Economist.
(Source: thedrum.co.uk)
“If you can’t explain it simply, you don’t understand it well enough.” — Albert Einstein, físic.
“Magazine apps aren’t for reading magazines. Magazines are for reading magazines. Apps are for creating
a community. A lot of magazines make the mistake that every new digital platform is just another place
to put a magazine.”
— Matt Bochenski, Director Editorial, The Church of London.
(Source: economistgroup.com)
“Los periodistas no son profesionales con conocimientos que no tenga nadie más. El valor económico del periodismo no deriva de su propio conocimiento sino de la transmisión de ese conocimiento a otros. Tradicionalmente, tres funciones y sus correspondientes habilidades han generado valor económico: el acceso a las fuentes, la determinación de la relevancia de la información, y su expresión eficaz. Un empleo bien remunerado requiere que los trabajadores posean habilidades únicas y que su labor aporte valor añadido. Sin embargo, la mayoría de los periodistas comparten las mismas habilidades, dan el mismo enfoque a los artículos, van tras
las mismas fuentes, hacen preguntas similares
y escriben artículos relativamente parecidos.
El resultado es cada vez más de lo mismo.”
— Ressenya del llibre ‘Value Creation and The Future of News Organizations. Why and How Journalism Must Change to Remain Relevant in the Twenty-First Century’, de Robert G. Picard.
(Source: c4ebooks.blogspot.com.es)
“General news is not relevant to young people because they don’t have context. It’s a lot of abstract storytelling and arguing among adults that makes no sense. So most young people end up consuming celebrity news. To top it off, news agencies, for obvious reasons, are trying to limit access to their content by making you pay for it. Well, guess what: Young people aren’t going out of their way to try to find this news […]. They’re not even going to bother. […] If you’re not passionate about news — if you don’t care about it — you’re not going to pay a cent for it.” — danah boyd, recercadora en xarxes socials per a Microsoft, Harvard University, NY University, News South Wales University i Lady Gaga.
(Source: blog.news.me)
“I had just asked myself what was the most important thing to remember about writing
a story, and the answer came back loud and clear: “To make somebody read it.” Journalists write to support democracy, sustain truth, salute justice, justify expenses, see the world and make a living, but to satisfactorily do any of these things you have to have readers.”
— Tim Radford, ex Redactor en Cap de Ciència, Cartes al Director i Cultura de The Guardian.
(Source: Guardian)
“El periodista
no acude a un dictado, debe contextualizar lo que se dice.”
— José Sámano, redactor en cap d’Esports de El País de Madrid.
(Source: elpais.com)
“El problema es que la prensa presta demasiada atención a las instituciones y poca a los ciudadanos. Siempre he pensado que a los periodistas no les gusta la gente. Creen que su misión es educar a las masas y se dirigen a sus lectores con paternalismo”.” — Robert Picard, director del Reuters Institute.
(Source: sociedad.elpais.com)
“Coratge i treball per no perdre
el nord del periodisme,
que és servir les persones.”
— Joaquim Maria Puyal, mite radiofònic, Catalunya Ràdio.