…we must now begin a new phase of integration, creating a single newsroom that does away with duplication and puts extra emphasis on scoops, thoughtful analysis and deeper reporting. The aim is to fashion an editorial engine that will drive content for all of our platforms, from the print Journal to a real real-time news service and customized digital feeds for specialist readers. For that strategy to be successful, total integration must be our imperative, not to cut costs (though spending, like imbibing, should always be done
in moderation), but to make the most of our peerless journalism.
— Robert Thomson, Director, The Wall Street Journal, ahir, en un memo adreçat a la redacció.