[…] a newspaper’s main product is neither news nor information but influence. It creates two kinds of influence: societal influence, which
is not for sale, and commercial influence,
which is for sale. But the two are closely related because it is the societal influence that gives value to the commercial influence.
— Hal Jurgensmeyer, un executiu de Knight Ridder Newspapers dels anys 70, citat per Philip Meyer, mite.